TOP FASHION BRAND –ARMANI
Every year or every season a new fashion brand makes it to the top. The highly skilled used of technology and the aesthetics that follow have make various brands appear among the top 10. India is a manufacturer and exporter of international brand of clothes including Gucci ,Louis Vuitton , Peter England ,Tommy Hilfiger and many more. And with all the marketing that takes place ,these brands are only making their way in top in the market. Among all the brands ,below is some information on one if the most famous fashion brands ,Armani.
An Italian fashion house by Giorgio Armani ,it manufactures ,designs and retails items ranging from shoes ,bags ,watches , cosmetics , leather goods ,home , perfume, eyewear and alot more. A fashion and leisure industry it was founded around 43 years ago ,in 1975 . The company operates a number of and restaurants( Armani Ristorante) , cafes, bars and nightclubs in various countries worldwide. Possessing it’s own kind of aesthetic and designs ,it’s products mostly caters to the elite in society.
It has around seven labels ,namely ,Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), Armani Jeans, Armani Junior, and Armani Exchange.
Not just fashion , Armani has also expanded into several other categories like, Armani Casa ,that deals with homes and to provide a comfortable environment. In addition to Armani Beauty ,including make-up , skincare and perfumes as well as Armani Fiori , related to floral arrangement and decor.
As the brand gained popularity ,it seeks to cater to its target audience at different levels :-
Giorgio Armani Prive/ Line
For award shows ,includes gowns and suits and royal clothing. And the signature Armani line ,for audience between 35 to 50 years of age
The corners targets the very young audience ,while the latter for the love of sporting activity and designs jerseys.
Specially for infants and kids ,careful attention is paid to colors and material and quality.
Offers a complete exposure to the luxurious fashion of Giorgio Armani ,a sense of casual fashion that a vast majority of audience desire. The lowest range in the collection ,designs jeans for teenagers that are comfortable and yet stylish.
The founder believes in the qualities of sophistication , elegance and comfort , operating with a view to prosperity , consolidation and rationalization.